Patient Empowerment Project
Comparte Tu Historia
The Patient Empowerment Project empowers patients and organizations to become cancer control advocates through focused training and prepares them to collaboratively plan and host a Cancer Patient Forum in their country.
As of 2008, less than 50 countries in the world have prepared or implemented national cancer control plans. Cancer patients and their families can help us learn what is working well in a health care system and what needs to be addressed. Their voices are a powerful tool in advocating for change and improvements in attitudes, knowledge, practice, policy, systems, and services. The Patient Empowerment Project was designed to leverage the patient voice by empowering patients to share their stories through testimony in a Forum in front of policy makers, media, and the public, bringing a face to the country’s problems in cancer care. The overall goal of PEP is to support at a country level, a comprehensive, survivor-informed national call to action which organizations and individuals are ready to promote.
The Lance Armstrong Foundation with implementing partner John Snow Inc. (JSI) implemented the Comparte tu Historia campaign in Mexico to raise awareness about cancer, change misperceptions about the disease, and challenge the stigma and silence that surrounds the world’s leading cause of death.
The primary focus was on four cities in Mexico including Alvaro Obregon, Nezahualcóyotl, Guadalajara, and Mérida. Over a period of 18 months beginning in December 2010, the campaign aired more than 5,000 television spots reaching more than 104 million people, reached more than 857,000 people on Facebook monthly, trained 244 people through a community Trainer of Trainers program, aired more than 1,000 radio spots reaching reaching 93 million people, and held 10 special events, including an event on World Cancer Day which gathered over 7,000 people in Mexico City’s Zócalo.